Privacy Policy
Last updated: April 18, 2025
Welcome to GlowSnakeArena! We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our app and visit our website https://glowsnakearena.com.
1. Who We Are
Company Name: NovaRising Labs Ltd
Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: hello@glowsnakearena.com
Website: https://glowsnakearena.com
2. What Information We Collect
In-App:
- PlayFab ID and account information
- Gameplay activity (e.g. scores, rankings, power-ups)
- In-App purchase details (via Apple or Google)
- IP address, device model, and session time
- Tracking data (via Appsflyer or similar services, if implemented)
Website:
- Contact form submissions (name, email, message)
- IP address and browser type
- Server logs for security and diagnostics
3. How We Use Your Data
- To operate the GlowSnakeArena game and server infrastructure
- To manage player accounts via PlayFab
- To deliver in-app features and rewards
- To process purchases via App Store / Google Play
- To respond to inquiries via contact form or email
- To improve user experience and fix bugs
- To analyze gameplay behavior (anonymous, statistical)
4. Legal Basis for Processing
We process your data under:
- Your consent (e.g. for contact form submissions)
- Contractual necessity (e.g. to provide game features)
- Legitimate interests (e.g. to improve the game or protect users)
5. Data Sharing
We do not sell your data.
We may share limited data with:
- Apple / Google for purchases
- PlayFab (Microsoft) for player accounts
- Hosting provider (Render, One.com)
- Analytics platforms if integrated (e.g. Appsflyer)
All third parties are contractually required to comply with applicable data protection laws.
6. International Transfers
Your data may be processed on servers located outside the UK/EU. We ensure that appropriate safeguards (e.g. Standard Contractual Clauses) are in place where required.
7. Data Retention
- Account data: As long as you actively play the game
- Purchase data: As required for accounting and legal compliance
- Contact form data: Up to 12 months after last contact
8. Your Rights
Under UK and EU law, you have the right to:
- Access your data
- Request correction or deletion
- Object to or limit processing
- Withdraw consent at any time
- File a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, contact us at: hello@glowsnakearena.com
9. Children
Our game is not intended for children under the age of 13. If you are under 13, please do not use the app or website without parental consent.
10. Contact
If you have any questions about this Privacy Policy, please contact us at:
Email: hello@glowsnakearena.com